Broadcast Media Technology Certificate

Certificate programs are designed to lead to immediate employment opportunities.  Any student interested in earning a degree at RCC and then transferring to a four-year school is encouraged to consider an associate degree program. 

Upon successful completion of the Certificate in Broadcast Media Technologies, students will be able to:

1. Demonstrate Proficiency in Media Production Tools:
   • Operate essential broadcast equipment, including cameras, microphones, and audio/video editing software, to create quality media content.
   • Apply basic production techniques in video and audio capture, editing, and mixing for broadcast platforms.
2. Understand the Broadcast Media Landscape:
   • Describe the structure of the broadcast media industry, including key players, roles, and the regulatory environment.
   • Explain the influence of current trends in radio, television, and digital broadcasting on media production and distribution.
3. Create Basic Broadcast Content:
   • Produce short-form media content, such as news segments, interviews, or promotional videos, for broadcast platforms.
   • Utilize storytelling techniques and visual aesthetics to engage target audiences.
4. Apply Media Writing and Scripting Skills:
   • Write clear, concise, and engaging scripts for various broadcast formats, including news, interviews, and commercials.
   • Adapt writing styles to suit different media platforms, ensuring content meets the needs of the intended audience.
5. Work Collaboratively in a Broadcast Production Team:
   • Contribute effectively to team-based media production projects, taking on roles such as camera operator, sound technician, editor, or production assistant.
   • Demonstrate communication and organizational skills required for managing projects in fast-paced production environments.
6. Understand the Ethical and Legal Standards in Media:
   • Recognize and apply the ethical principles guiding broadcast media, including issues related to privacy, accuracy, and intellectual property.
   • Understand and follow broadcast industry regulations, such as those set by the FCC (Federal Communications Commission).
7. Use Emerging Technologies in Media Production:
   • Explore the application of digital tools and platforms, such as streaming services and social media, in the distribution and promotion of broadcast content.
   • Stay informed about technological innovations shaping the broadcast media industry, such as remote production and AI-enhanced content.
8. Develop a Portfolio of Broadcast Media Work:
   • Compile a portfolio showcasing a variety of broadcast media projects, demonstrating technical and creative skills in content creation.
   • Present finished media projects in a format suitable for professional or educational review, highlighting proficiency in production techniques.
9. Prepare for Entry-Level Roles in Broadcast Media:
   • Demonstrate readiness for entry-level positions in broadcast production, such as camera operator, editor, audio technician, or production assistant.
   • Exhibit professional standards and effective communication in media work environments.